Triggo Foods

An interactive christmas grid contest to increase engagement and gain traction during festive season. The interesting thing about this being every creative in the carousel posing a question and a hidden clue in the creative itself.	A design first idea where we took a funny and relatable take on different types of love. This was a wishing post that saw multiple features in aggregator pages like MOM, SMD etc.
While most brands celebrated 'love', this concept called out all the singles. We stuck to our brand proposition of being krazy and off-beat to bring ‘Singles ke Dohe’.	A campaign aimed to push the online sales of Triggo. A design heavy template using fruit elements to showcase how people can get their pack of triggo via flipkart - this campaign shot up the sale and the online stock was sold out within no time.
Friendship’s Day - a marketer’s home ground. How do we stand out? I wrote short narratives that describe funny, witty and modern-day friendship. ‘Dosti ke Dohe’ included the most in-things during quarantine like Netflix, PUBG etc. These content pegs saw success in terms of saves and shares that it garnered.	Lockdown was an opportunity to reintroduce the Dohes. From Dalgona to Ludo to Zoom calls, I addressed the most popular public sentiments via a set of shayaris under the pen name of ‘Quarantine mein phasa shayar’.