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Triggo Foods

Scope of Work:
  • Social Content across platforms
  • Influencer Activation

Social Content

An interactive christmas grid contest to increase engagement and gain traction during the festive season. The interesting thing about this being every creative in the carousel posing a question and a hidden clue in the creative itself.
A design first idea where we took a funny and relatable take on different types of love. This was a wishing post that saw multiple features in aggregator pages.
While most brands celebrated 'love', this concept called out all the singles. We stuck to our brand proposition of being krazy and off-beat to bring ‘Singles ke Dohe’.
The lockdown was an opportunity to reintroduce the Dohes. From Dalgona to Ludo to Zoom calls, we addressed the most popular public sentiments via a set of shayaris under the pen name of ‘Quarantine mein phasa shayar’.
Friendship’s Day - a marketer’s home ground. How do we stand out? We wrote short narratives that describe funny, witty and modern-day friendships. ‘Dosti ke Dohe’ included the most in-things during quarantine like Netflix, PUBG etc. These content pegs saw success in terms of saves and shares that it garnered.
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