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Lupisafe

Scope of Work:
  • Social Content across platforms
  • Influencer Activation

Social Content

A sanitizer and a cricketer have a lot in common. we weren’t aware until we had to sit with the brief to promote Lupisafe x CSK collaboration. In this series of posts, we drew parallels between the game of cricket and hand sanitizer.
It is of utmost importance to be contextually relevant in terms of content. Every day a new IPL match with different teams allowed us to make a new copy play.
The Diwali of 2020 was unusual and worrisome for all of us. It was a great opportunity for a sanitizer brand to spread positivity and we did it via an influencer campaign. An army of influencers celebrated #GermFreeDiwali with a gift hamper. As a result, the brand actually started seeing queries to buy the gift box.
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