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A Thinker, Writer
and a Strategist.
Hero MotoSports
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Scope of Work:
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Social Content across platforms
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YT Video Strategy
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Talent Social Content
Campaigns
#RaceTheLimits
Youtube Content
#RideTheStorm
#DominateTheDunes
#TheRallyLife
#AndaluciaRally
Social Content
Spanning across 5 days, ADDC is the 2nd of 5 races in the World Rally-Raid Championship. Riders believe it to be a run-up to the mighty Dakar. With the help of dynamic visuals and engaging copy we made countdown creatives.
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Engaging post for fans to decipher the next race schedule.
What happens when one races in an open vast land with no defined racetrack, landmarks, or signages? How does a rider navigate and cross the finish line? They follow The Road Book a.k.a Rider’s Bible. Here’s an explainer video of how to read a Road Book.
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While Hero races internationally, their heart beats for the homeland. A festive wish for Christmas.
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A topical post to engage with fans on the occasion of Diwali.
Every team has an expert in navigation. Hero’s in-house navigation expert Jordi explains how to read a Rally Road Book.
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