Tandav

Scope of Work:

Social Content across platforms
Influencer Activation
YT Video Strategy
Talent Social Content

We did primary show promotion from hype building to show launch. Unfortunately, the show was caught in some bad air and much of the work had to be taken down. This show was an acute example of crisis management for a social media person. As a team, we had to be on top of our game and change our strategy mid-way to rescue the sentiment. We developed a Twitter influencer strategy to combat the bad press and negative sentiments as it was learnt that Twitter was the leading voice in spreading the bad press for the show.

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Social Content

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A social listening based post, this dialogue made the loudest noise after the trailer launch.

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A joke that was right under our nose. How could one miss out on a pun like that?

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A vital part of a great campaign is cracking a good meme template that can travel distance on social media. A template was created for Tandav that was organically followed by a lot of local brands.

Tandav

Scope of Work:

Social Content across platforms

Influencer Activation

YT Video Strategy

Talent Social Content

Social Content

A social listening based post, this dialogue made the loudest noise after the trailer launch.

A joke that was right under our nose. How could one miss out on a pun like that?

A vital part of a great campaign is cracking a good meme template that can travel distance on social media. A template was created for Tandav that was organically followed by a lot of local brands.