Radio City 91.1 FM

During my tenure at Radio City, I have had hands-on experience in developing and executing IMC campaigns for maximizing brand visibility and increasing brand recall. I have been an active part of planning and executing 3 major Radio City properties i.e., Radio City Super Singer, Garba Premier League and Radio City Joke Studio. All three were on-ground + on-air + digital activation. I was primarily responsible for overseeing the whole of Ahmedabad, Baroda and Surat market.