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Comicstaan S2

Scope of Work:
  • Social Content across platforms
  • Influencer Activation
  • YT Video Strategy
  • Talent Social Content

Campaigns

#AaRahaHai

#JokeKarnaMazaakNahiHai

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Micro-Campaigns

#MemeistaanLeague
What does young India, with free internet and time to kill, do? That’s right, make MEMES. We thought why not pull the audience in on this fun laughter ride? We organised a meme league and gratified the best ones.
Emoji Awards
The less effort it takes to engage, the higher the chances of volume. A week after the show launch we realised people had different opinions than the judges on some performances. We gave them a chance to emote with the weekly Emoji Awards.

Social Content

The audience loved Kaneez’s faux pas while speaking in Hindi. Using this insight, we created a post that also achieved a business objective to promote the regional language caption feature.
Created a subtle wishing post which otherwise wouldn’t have seen the light of the day for an Indian Show. A wishing video mash-up using show imagery served as a landmark event for both the page and the followers.
Zakir bhai once said, ‘Iss mein kya khaas baat hai?’ Dwelling on the very emotion, we created a small music piece indicating that there are more and bigger milestones to achieve.
The core of the campaign was to generate relatable sentiment, and the Twitter content revolved around it. A mix of good observation and timely execution - and BOOM -  the comment section witnessed a 400% rise in engagement.
Another engagement-based tweet that garnered massive numbers for the page.
Our DMs were brimming with questions about a guy in the audience. How did we take this opportunity to create a bang on social media? Click to find out. P.S. -  The guy is now an influencer with a considerable fan following.

Facebook Chat BOT

To create awareness for Comicstaan S2 in a fun and engaging way, we launched #BotFunnyDost - a one of its kind Facebook bot that interacts with the audience in a conversational and comic tone.

Overall, the brand saw 52k+ unique users on the chatbot with 1.02Mn+ conversations. Managed to increase the session time of a user to up to 1 hour to 2 hours by hosting 3 micro activities on the BOT - Memeistaan league, Emoji Awards and other meme-orable moments.

Awards

  • The Webby Awards - Honoree 2020 - The Webby Awards | APAC's First Funniest ''BOT FUNNY DOST''

  • Social Samosa SAMMIE Awards 2020-21 | Best Use of Content Marketing 

  • Digixx Summit Awards | Best User Experience and Design for Humanising Technology 

  • Promaxx India 2020 | Best Social Media Campaign for a Programme 

  • Divine Now | GOLD for best use of content marketing

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