Tandav

Scope of Work:

Social Feed Content + ORM
Influencer Marketing
YT Video Strategy + Community Activation
Talent Social Feed

Indulged in the primary show promotion from hype building to show launch. Unfortunately, the show was caught in some bad air and a lot of work had to be taken down.

This show was an acute example of crisis management for a social media person. As a team, we had to be on top of our game and change our strategy mid-way to rescue the sentiment. I developed a Twitter influencer strategy to combat the bad press and negative sentiments as it was learnt that Twitter was the leading voice in spreading the bad press for the show.

A social listening based post, this dialogue made the loudest noise after the trailer launch.	A joke that was right under our nose. How could one miss out on a pun like that?
A vital part of a great campaign is cracking a good meme template that can travel distance on social media. A template was created for Tandav that was organically followed by a lot of local brands.

Tandav

Scope of Work:

Social Feed Content + ORM

Influencer Marketing

YT Video Strategy + Community Activation

Talent Social Feed

A social listening based post, this dialogue made the loudest noise after the trailer launch.

A joke that was right under our nose. How could one miss out on a pun like that?

A vital part of a great campaign is cracking a good meme template that can travel distance on social media. A template was created for Tandav that was organically followed by a lot of local brands.

Holler at me