Created a conceptual post for announcing the performers of the show. These were a set of celebrities who had never tried stand-up comedy before.
Dr. Tharoor cracked a millennial code and we HAD to tell the internet about it. A scene lift post that eventually went on to become a meme trend and traveled a distance on the net.
A sustenance post for the show that built intrigue for the audience who hadn’t seen it yet. The objective of the post was to get the show sampled in the most unique way and at the same time build FOMO.