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Lupisafe

Campaign:
#BeSafeWithLupisafe
#GermFreeDiwali

Scope of Work:
  • Social Feed Content + ORM
  • Influencer concept building 
 
On field- Off field

A sanitizer and a cricketer has a lot in common. I wasn’t aware until I had to sit with the brief to promote Lupisafe x CSK collaboration. In this series of posts, I drew parallels between the game of cricket and a hand sanitizer.

On field- Off field 2

Parallels between game of cricket and a hand sanitizer Pt.1

On field- Off field 3

Parallels between game of cricket and a hand sanitizer Pt.2

Royals vs Kings

It is utmost important to be contextually relevant in terms of content. Everyday a new IPL match with different teams, allowed me to make new copy puns and statements for my brand.

Influencer Activation

The Diwali of 2020 was unusual and worrisome for all of us. It was a great opportunity for a sanitizer brand to spread positivity and I did it via influencer campaign. An army of influencers celebrated #GermFreeDiwali with a gift hamper. As a result, the brand actually started seeing queries to buy the gift box.

Typography

Included this post, only to remind you to sanitize right away :)

World Health Day

A world health day wishing post with a contextual design idea.

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