Amazon LOL

Campaign:
#HasseTohPhasse

A viewer's mind has various touch points. Some shows get popular via meme, via music, via show imagery. Here, I popularized the meaning of the cards in the show via a post to build resonance.	Leveraging the set context of the term “last seen at” from whatsapp, people would be more familiar with creating and personalising the trend to the current scenario. Created an exploitable meme trend that is initiated by us with a question - Where were you last seen laughing at?
Created a video series named “Pokerasana” to establish the show context in the most fun and topical way possible.	To capitalise on the massive following the stellar cast, I created content from the show for their feed which received positive sentiments.
Maximizing talent feed is one of the most trusted ways of getting the show sampled. Smart scene lifts and a mix of topical memes was all it took for this show to hit big numbers.	The ever so famous show host duo (dean and circuit) had become the talk of the town. That’s exactly what drove me to harp on the engagement from all their existing following and treat the fans with a little blast from the past.