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Inside Edge 2

Campaign: #TheGameBeyondTheGame
Micro Campaigns: #InsideEdgeCricktionary & #BeAPartOfTheGame

Scope of Work:
  • Social Feed Content + ORM
  • Influencer concept building 
  • YT Video concept building + Community Activation 
  • Talent Social Posts 
Ball Tampering

A post idea inspired after the infamous Australian incident. I explored the ‘swipe feature’ giving the user an immersive experience of ball tampering.

Engagement Based

When it comes to cricket, everybody wants to talk. Giving the audience the very same opportunity, I came up with a unique interactive post that amped up the engagement rate by over 300%

Spot the fixing

A chance to spot the fixing and call-out in real time - but on social media. A post that required users to jog their brains to identify the answer. The Spot (the) fixing series is inspired by the events in the show to build resonance. The series later went on to be considered a benchmark example of using show imagery.

Spot the fixing 2

Spot (the) fixing - Pt 2

Half and half

A design first post showcasing the duality of the world of cricket. Simple, yet fancy representation of the show.

Cricktionary

Every term in cricket has a player’s meaning and a bookie’s meaning. To bring forth the dark side of the cricketing world - the concept of Cricktionary was born. A video series leveraging the show talent - giving regular cricketing terms the Inside Edge meaning.

Cricktionary 2

Cricktionary - Pt 2

Twitter Topical

We were live tweeting during the then on-going IndvsWID series. Every incident on ground was tweeted about via drawing parallels of the show, yet steering away from the reality as this show was under BCCI’s radar. The fans liked the gimmick and flooded the comment section.

120 Tweet Recap

Making the recap journey a memorable one for the audience on Twitter - I hosted a T20 match - making it a 120 tweets long tweet thread giving flashbacks of S1.

Influencer Activity

How did I make the reel life cricketer pop on the real life cricketer’s list? A well timed tweet activity, where ex-cricketers tweeted a list of their top favourite cricketers slipping in a player from Inside Edge. It intrigued a lot of people and eventually google search results of their name showed a huge spike during this activity. These influencers received 20x more likes and engagement on their handle than regular.

Awards

 
  • Campaign India | GOLD | Digital Craft for Inside Edge 2
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