Amazon Prime Music

A cross promotion idea for pushing out playlists of the shows of Amazon Prime Video universe. The APM x APV seemed to be divine marriage for marketing gimmicks.	APM was one of the few first streaming platforms to enable the lyrics feature. However, it was never capitalised on their marketing campaign as a USP. Used this as an opportunity to create a fun campaign talking about lyrics in the most resonated ‘flow chart format’.
Harping on the biggest point of difference between AMP and other music streaming apps - Ad free music, stemmed the genesis of the campaign.