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Ready for my next
opportunity
to make a change.

The Digital way.

Me LinkedIn.png

This is me

I’m a lateral thinker who spends most time decoding “why this?” & “why that?” 
Someone constantly trying to connect the dots between multiple unnoticed events and turning them into striking content pieces. I’m an
insight-driven person who believes in delivering impactful work.

 

For me, it’s always
Purpose > Protocol 


Who am I when I’m not a m/ad man? 
A Champi and Bhakhri connoisseur, Kali Pili rider and
an honest fan of music and stand-up comedy.

Content Strategy  Writing 
Campaign Management 

 Branding   Social Media

Analytical    Insight-driven  

An Advertiser's Thoughts

Advertising is cluttered. But digital advertising is a pandemonium. The population density of ads and advertisers on all the platforms alone could be higher than that of Macau. On the one hand, while the internet has widened the customer base with unimaginable reach at the click of a button, it has simultaneously challenged us with an alarmingly low attention span. 
 

Given this scenario, it is paramount to be aware of the kind of work we do. We are not competing with other brands - but with an overload of information and limited shelf space in the minds of customers. 
 

As an advertiser, I feel privileged to be able to influence decisions, build habits, or change a behaviour. I like to create work that catches attention, or at the least leaves them pondering their choices. 

I believe in making ads that in a fast-moving world - choose to STAY

If you’re doing great,
Then I’d like to
be a part of it.

If you’re having problems,
Let me help you
solve them.

If you want to find problems,
I’ve got a
nose for it.

If you want to create problems,
Well, then
hold my beer!
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